OUR STORY
SIMPLE × PLAYFUL
Past, present, future.
A self that cannot exist in any era or in any world.
Maximize the uniqueness of the material,
Aiming for self-recognition and awakening in society,
SIYFUL was born.
We propose an unlikely design that adds playfulness to a simple design that is reminiscent of a sophisticated adult.
Rather than "dressing up", making clothes that "draw out".
A combination of different materials, a well-balanced silhouette, attention to detail and playful details, and an exquisite balance of color scheme and arrangement unique to the designer of SIYFUL, who is also a dyeing artist. We develop items that have been inspired by those many commitments and souls.